Born from founder Elina Sofia Wang's personal health journey, ESW Beauty was created after struggling with stomach ulcers led her to rethink everything, including her skincare. When she couldn't find a sheet mask line with truly clean, wholesome ingredients, she built one herself. Vegan, cruelty-free, and inspired by raw juices and plant-based foods, ESW Beauty turns everyday skincare into an act of self-care that's actually good for you.

EWS Beauty

BRAND VISION

Clean Ingredients, Honest Skincare

We believe your skin deserves better than a 12-step routine and a shelf full of questionable ingredients. Everything at Awear is handpicked with one simple standard: if we wouldn't put it on our own skin, it's not here.

Every product in this collection is free from harsh chemicals, unnecessary fillers, and the kind of marketing fluff that overpromises and underdelivers. Clean formulas, earth-friendly packaging, hand picked rituals
Less noise. More results.

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OUR STORY

Curated by an Esthetician, Made for Real Skin

I'm Tauany, a licensed esthetician based in Miami, and I started Awear because I kept seeing the same problem: people overwhelmed by too many products, too many claims, and skin that was still not thriving.

Awear exists to cut through that. Every brand and formula I carry has been vetted through my esthetician lens, not just for what's trending, but for what actually works and what's safe for your skin long-term. Clean ingredients, thoughtful packaging, and routines that make sense.